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Video learning online tipsUsing Videos is an extremely powerful method of driving traffic to your sites. Google indexes videos as well as text, and both Google and internet users love multimedia content on websites.

Mixing videos, audios, images and text is a great way to make your site more attractive so visitors want to stay longer. Also many people want, or prefer, to watch videos rather than read pure text.

In addition to that, there are many valuable free video directories, such as Youtube or Viddler, where you can upload your videos to get even more online exposure and drive more traffic to your websites. We will look at them closely in further parts of this video series.

Types of videos you can make and find online:

  1. Talking head – nothing builds trust more than letting your customers see you. Studies have proven that you are at least twice as persuasive if your customers have already met you, or spoken with you, or have seen you before you ask for a sale.
  2. Screencapture videos – you capture what’s happening on your computer screen, combined with your voice. This is a great way to create tutorials and other how to step by step videos.
  3. Videos that are a combination of:
    • audio, text and images,
    • audio and slides presentations.
  4. Recorded webinars turned into videos

Before we will look closely at some of the best video making programs, it is essential to master online video techniques. They will help your video stand out and attract others to read more of your content.

Keith Davis from easy public speaking has recently published a really interesting and valuable post on online video techniques. He introduced an online video expert Tom Breeze. Tom prepared a special mini course in online video. You can watch the video directly from Keith’s blog post.

In a record time of 24 minutes, Tom has covered the most important aspects of making a really good video. You will be surprised to see how much your video techniques can improve after you implement what Tom says. While watching the video, don’t just listen to what Tom says but observe how he behaves in front of the camera. It will give you a lot of extra valuable information. Click here to watch the video.

Video production tips from Tom Breeze

42 comments…

  • Keith Davis@Pubic Speaking and Presentation Skills June 26, 2011, 6:21 pm

    Hey Justyna
    Don’t tell me that you’ve fallen for Tom’s boyish good looks. LOL

    In my opinion Tom is the best video guy on the web.
    He more than delivers what he promises.
    One of the web’s good guys.

    Thanks for the mention and I’m sure that Tom will be along shortly to say a few words and to thank you.

    Reply
    • Justyna June 28, 2011, 11:38 am

      Hi Keith,

      Tom is definitely a good-looking guy, perfect for video-recording and presenting himself online :-) But what makes me interested is the value I get from watching his recordings. I appreciate your input into making me familiar with Tom’s existence and skills ;)

      Reply
  • Tom June 28, 2011, 7:21 pm

    Hey Justyna,
    Thank you for your recommendation – it’s always good to see a video being shared around!
    It’s also great to see Keith becoming my “pimp”! Haha!
    Glad you like the content and I look forward to seeing more ‘stuff’ from you Justyna!
    Cheers,
    Tom

    Reply
    • Justyna June 29, 2011, 5:23 am

      Hi Tom,

      Thanks for your comment. Sharing great content should be definitely done more often !!
      Keith obviously does that as well + he has a huge sense of humor :)

      Greets
      Justyna

      Reply
      • Tom July 4, 2011, 12:18 pm

        Yes, Keith is brilliant, great fun and I’m hoping to get him on camera very soon!

        Reply
  • Richard Glasspoole@money guide June 30, 2011, 1:30 pm

    What is your take on some of us that shy away from any recording material. Just put a video camera in front of them and then, they go off-key. Probably it is some new skill to learn and one can also do it indoors. Practice is what makes one perfect.

    I do not disagree on the perfect looks of Tom :)

    Reply
    • Justyna July 2, 2011, 8:16 am

      Hi Richard,

      Thanks for your visit and a comment!
      I recommend starting from making screencasting videos. It’s a great preliminary phase before recording yourself ;)

      Reply
      • Tom July 4, 2011, 12:25 pm

        This is a great point too – start the screencast videos as this will get you half way there but getting you in the video becomes a lot more powerful. Also, have a think about doing some interviews over Skype and record them. These are great for content and mistakes make you human!
        Cheers,
        Tom

        Reply
        • Justyna July 10, 2011, 3:56 pm

          Yes, Skype interviews! Another great way to get into talking heads videos more smoothly :) And also a great way to use podcasting as a marketing channel.

          Reply
    • Tom July 4, 2011, 12:23 pm

      Hey Richard, I get this question a lot – how to be ‘natural’ on video. It takes some practice for sure but here is a quick tip…
      1) Make sure you speak from the heart and truly care about your viewers, giving them some great content.
      2) Record it and then watch it back 10 times giving quality feedback. Re-record and watch 5 times giving yourself quality feedback. Re-record until you are happy to send to me or your closest friends and family for them to give helpful support.
      3) Re-record if you wish and then take the plung and start sending to youtube and facebook. Get the feedback and just plug on through, getting more videos done.
      Thanks for the compliment too!
      Cheers,
      Tom

      Reply
      • Justyna July 10, 2011, 3:52 pm

        @ Tom, great tips!!

        But it seems like so much work is involved in ti ;)

        Reply
        • Tom July 11, 2011, 2:47 pm

          It’s a bit of work to begin with but much faster than writing copy! Plus, people get to see you and it’s a much faster way of building relationships.

          Reply
  • Pam Sheraton July 3, 2011, 10:29 pm

    I think good looks with a perfect smile can be quite distracting as well :) So far as video production is concerned, I think it will have to wait a bit, I’m still debating the issue of whether to face the camera or hide behind my screen and share my views and opinions.

    Reply
    • Justyna July 10, 2011, 3:58 pm

      @ Pam, you are absolutely right :) Altogether, watching such a video, can be an incredible experience. Good luck with your video choices!

      Thanks for commenting.

      Reply
      • Tom July 11, 2011, 2:49 pm

        I think if you can get out onto the screen people will see you and get to know you. Putting a face to your content will be very powerful indeed!
        Cheers,
        Tom

        Reply
  • Alison July 4, 2011, 11:01 am

    Hey, Justyna! I haven’t used video so far, but I think I’m just about to take the plunge :) So this post came at the perfect time, thanks for sharing!
    Alison

    Reply
    • Justyna July 10, 2011, 4:02 pm

      Hi Alison,

      Great you find the information valuable!

      Reply
    • Tom July 11, 2011, 2:49 pm

      You get in there Alison! You’ll never look back!

      Reply
  • Gege @ Money Making Ideas July 6, 2011, 3:49 pm

    I agree with this “many people want, or prefer, to watch videos rather than read pure text.” because I am one of those people. That is why I’m trying my best to learn more about making videos. Tom videos is excellent and I am going to absorb it. Thank you for sharing.

    Reply
    • Justyna July 10, 2011, 4:05 pm

      Hi Gege,

      Thanks for commenting. Tom has really produced an incredibly good material. :)

      Reply
    • Tom July 11, 2011, 2:51 pm

      Nice one Gege!
      Thanks for the kind words and once you’ve created your first video you’ll get such a positive response from people and see the power that people will love you!
      Cheers,
      Tom

      Reply
  • Will @ Used Car July 14, 2011, 11:19 am

    Thanks for the post and the video! Tom’s got some great tips, really feels like a 1 on 1 chat. Just purchased a samson go mic, does a pretty good job on the audio side of videos.

    Reply
  • Roro July 22, 2011, 5:47 am

    This is right up my alley, Justyna. I’ve been taking notes of video marketing/branding techniques from several posts already since I am on my way to implementing video on my blog site. I have a background in public speaking and I enjoy interacting with people. I strongly feel that posting a well produced video on my page can help increase traffic and promote my online credibility. Thanks for including the video on this post, Tom Breeze is someone I can see myself emulating.

    Reply
  • steve July 26, 2011, 10:35 am

    I never thought, that Google index video like txt. But its really great to know it. I’ve been studying video editing and internet concept for a while and reading your post gives me more information.

    Reply
  • Nicholas Scott@Company News Releases July 27, 2011, 1:01 pm

    Well i don’t think that making videos is a good way to get high traffic to your site. I think that pictures are the good way to get high traffic to your blog or your site.Because anybody, who’s on your blog finding an interesting thing, he will definitely click on the picture firstly as well

    Reply
  • jane August 1, 2011, 10:40 pm

    Thanks so much for this helpful article. Video and marketing seems like such a great way to incorporate new technologies into your blog or your product but a little intimidating if you don’t know what you’re doing. Thanks for the clear and easy to follow tips. I’ll have to try these out now that I know what to be looking for.

    Reply
  • Jose August 8, 2011, 7:14 pm

    Hi Justyna, this is a nice info. I think marketing using video is a great thing, and we need to make good use of this technique because people love to see videos :). I’m waiting the second part. Thanks for sharing.

    Reply
  • Noty@What is a Press Release August 10, 2011, 9:23 am

    Hello Justyna, nice article about videos loved it. can you let me know some great video editing software in futures.
    cheers

    Reply
  • Tom Breeze August 10, 2011, 12:17 pm

    Hey everyone, glad you enjoyed this video and thank you for all your brilliant comments. Sorry I have not been 100% active here, but I have been looking through the comments and it’s great to see my video is having impact!
    Cheers,
    Tom

    Reply
  • Alexis August 18, 2011, 7:24 pm

    Hi Tom, great video… Sometimes, video can really be more interesting than reading the whole article… Video can help the viewers easy to understand. Thank you for the post!

    Reply
  • Ana | Web Traffic September 8, 2011, 11:21 pm

    Video can definitely be a great traffic generator. I haven’t touched my YouTube account for ages, yet still get good traffic from it.

    Thanks for the tips, Justyna!

    Ana

    Reply
    • Justyna September 13, 2011, 4:23 pm

      Hi Ana,

      Thanks for commenting!

      Reply
      • Ana Hoffman September 13, 2011, 7:43 pm

        Thanks for finding my comment, Justyna.

        Ana

        PS Wanted to make sure you saw your blog on my new CommentLuv enabled blog list!

        Reply
  • Elin September 13, 2011, 3:51 am

    First off, I’m glad I found this post! Thanks Justyna! I’d say, it’s a ‘breeze’ to learn more about Video production!

    Reply
  • Keith Davis@Pubic Speaking and Presentation Skills September 23, 2011, 5:53 pm

    Hi Justyna
    Looks as though this article has been a great success.
    You’ve even got comments from Tommy B!

    I’m off to check out your part two.

    Reply
    • Justyna September 24, 2011, 1:06 pm

      Hi Keith,

      Yes, great video = great success :)

      Reply
  • Lindsey Rainwater@Online Business November 14, 2011, 9:00 pm

    I just got into making videos recently, and while I’m not really keen on being on camera (mainly because they’re not always flattering) I’ve been doing well with PowerPoint slides and Camtasia.

    And a note for anyone who isn’t sure they’ve “got it” for making videos: I create videos and sell them for others to use. I’m making good money with it. AND I have a slight speech issue.

    I put off making videos for a long time because I was SO scared that people would hear that my voice is a little “off” with some words. But nobody cares – you can hardly hear it.

    So don’t let anything scare you off making videos. You’ll be just fine.

    Thanks for the great post!

    Reply
  • conference gifts January 20, 2012, 8:22 am

    Hi Justnya, you have a wonderful post here. I would just like to add that good lighting is very important in every video. Also, once you’ve mastered the basics of presenting yourself in the video, it’s time to master the art of editing. A nicely edited video will always add impact and will draw the viewer’s attention.

    Reply
  • Alex March 4, 2012, 12:34 am

    I completely agree that one of the way to attract customers is through video marketing wherein readers are being entertained with it especially if it’s edited with common sense.

    Reply
  • samantha March 6, 2012, 6:28 am

    Online video usage continues to grow exponentially and this kind of popularity is pretty phenomenal – even in the age of social media saturation.Marketing and advertising opportunities associated with online videos should also continue to show growth in conjunction with the continued popularity of online video.

    Reply
  • Lee September 27, 2012, 12:50 pm

    Hi video marketing is going to be one of the biggest strategies over the next couple of years. I have just started with it and can only see huge potential.

    So thanks for the tips they are going to be really useful lee

    Reply

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