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Video marketing tops part 2 screencasts recordersIf you are just starting out in video marketing you can smoothly start with screencapture videos. They are easy to make. You just need to use the right software, prepare what you want to record on your screen and add your voice. At the end, you can simply upload your new video to Youtube or any other video sharing site.

I mentioned good software as one of the conditions of making good screencapture videos. There are several products you can use to record such videos. Below you will find short description of such 5 best software programs. Three of them are free of charge.

5 best screencast recorders
1. Camtasia for MAC and PC – currently the best recording software. It gives you the power to easily record your screen, PowerPoint presentations, voice and web camera video to create video tutorials, training presentations, and rich sales demonstrations for web and CD-ROM delivery.
At the end, you can easily edit your Camtasia project and render it into various video formats or mp3.

Screencasts recorder Camtasia Studio

Camtasia - best recording and editing software

Camtasia is not cheap software. The current price at the time of writing is $299. You can, however, try it out for free for 30 days.

2. Screenflow for MAC – ScreenFlow is an application for creating screen recordings on your Mac. It uses a unique screen capture system to capture the contents of your entire desktop at the same time as your video camera, microphone and computer’s audio.

Similairly to Camtasia Screenflow is not free but the price is very reasonable and affordable, considering all the great features the software has. The current price is $99.

Screencasts recorder Screenflow for MAC

Screenflow for MAC

3. Screenr – free, online application to record all your activity on your computer screen. Unlikely above mentioned software, Screenr recording is browser-based. The application enables adjusting size of the recorded screen. When you end up your recording you can easily upload the video to Youtube, Twitter or even Facebook. Unfortunately, the application doesn’t have video editing options built in and it limits recording time to 5 minutes.

Video marketing tips part 2

Screenr free recorder

4. Screenencast-o-matic – another free browser-based application to record any activity on your computer screen. It lets you resize the recorded screen and create up to 15-minute long videos. Upgrading to paid version gives you several video editing options.

Screencasts recorder Screencast-o-matic

Screencast-o-matic free recorder

5. Screencastle – free browser-based screencast recorder. Its features include: unlimited recording time, resizable screen options, it gives you various sharing options.

Screencasts recorder Screencastle

Screencastle free recorder

Do you use any of the above mentioned software or maybe a different one? Which is your preferred screencast recorder?

  • Samuel@Outdoor Kitchen Equipment August 25, 2011, 1:45 pm

    Hey Justyna,
    I really admire and appreciate your firm and well fabricated idea of creating screencapture marketing videos,it is something very exciting and fun for me to experiment with.And very very thanks for providing us elaborated description on 5 such screencast recorders,I am very much pleased with ScreenFlow,$99 is not much investment for such a great stuff i think.Thank you for sharing all these great,valuable and interesting information’s with us.

    Good Luck and God Bless!!

    With Regards!
    Samuel Joshua.

  • sanjay August 29, 2011, 9:57 am

    Thank you for compiling them, I only knew Camtasia. Never know the other software on the list. Will try some of them now

  • Ana | how Google works September 10, 2011, 12:41 pm

    I have used Camtasia and love it. The premium version offers much flexibility.

    PS Wanted to make sure you saw your blog on my new CommentLuv enabled blog list!

    • Justyna September 13, 2011, 4:21 pm

      Thanks Ana for your comment and a note about my blog on your CommentLuv enabled blogs 🙂

  • Nick Lawless@Instant Profit People September 11, 2011, 2:59 pm

    Hi Justyna,

    Thanks for posting this and its always great when people provide a list of different options people can use to do things (in this case screen capture).

    I recently did my very first video post (just last month) and used another program that was completely free. It was called “Screen Cap Studio” and is a downloadable product. It was quite easy to use. I have a link to a site that I used to learn how to record the video and upload it.

    Its always a challenge to step outside your comfort zone and make a video but I got SO many positive comments that I really encourage people to do this. It also drove a lot of traffic to my site!

    Thanks again for sharing such a great resource!


    • Justyna September 13, 2011, 4:20 pm

      Hi Nick,

      Super to hear about your first video. It is a challenge!! Also a great feeling that finally you achieved that 🙂

      Thanks for the recommendation of another useful free screen capture software.

      Best wishes

  • badminton September 14, 2011, 4:59 pm

    It is something very exciting and fun for me to experiment with.And very very thanks for providing us elaborated description on 5 such screen cast recorders.. 😛

  • Michael Harrington September 22, 2011, 12:35 pm

    Hello, Thanks for the great post. I use Camtasia and it is brilliant.
    Thanks for the reviews on the other products.

  • Keith Davis@Pubic Speaking and Presentation Skills September 23, 2011, 5:57 pm

    Hi Justyna
    A great review of the screencapture software out there and as you say, all we have to do is add the voice.

    Camtasia is the one I’ve heard of but the others look pretty good.

    • Justyna September 24, 2011, 1:08 pm

      Hi Keith,

      I’m glad you like the list of software!
      Thank you for your comment.

  • Shads October 1, 2011, 10:35 am

    Camtasia is my choice. It delivers various portals to certain keys wherein video presentation is needed. It has an easy interface, user-friendly that is and easy to study when first purchased. I am very much satisfied with it.

  • JohnC October 6, 2011, 6:04 am

    I’ve heard video marketing is really effective in getting backlinks. I’ll try this one to make my own video with cool screen shots. Thanks!

  • Jade October 6, 2011, 10:43 am

    Thank you for these tips, I look forward to trying it out.

  • James@basic computer skills January 20, 2012, 12:06 am

    If you are serious about this type of work, Camtasia probably is the way to go. I tried Camtasia and was impressed, but wasn’t able to spend the money to buy it. However, I did not know there were so many other screen capture programs that are free. They will be worth a try. Thanks.

  • Anita Richard January 31, 2012, 1:00 pm

    As video marketing has been catching up, I have been seeking information on video marketing as it is wellknown videos are far more easier ways to target your niche. You can use video content to target even iphone users. Keep updating such informative posts. Thanks!

  • Fraser - First Premier Video March 23, 2012, 7:06 pm

    I’ve been wanting to do this but I wasn’t too sure about the software. I’ll need to check out the ones you mentioned. Any advice on suitable mics to record the voiceover?

  • Lee September 23, 2012, 5:38 pm

    Hi another hugely informative post. My video marketing is literally in its infancy. I did my first video two days ago. I will admit it took me hours to do I was reasonably happy how it came out. Like anything though I suppose the more you do the better you get at it and more I shall do.

    Thanks for some great information lee

    • Justyna September 30, 2012, 11:59 am


      definitely Lee! Practice and practice and… getting out of our comfort zones 🙂


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