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Online consumer behaviour factsOnline Consumer Behaviour can be measured and estimated for the coming years. The results are very interesting, but considering how fast Internet is developing the data is not that much surprising.

But find out below. What you will read and see below may change your approach to internet marketing:

  • 2.32 billion – global online population by 2014
  • 178.5 million – number of online consumers in USA in 2011
  • $279 billion – estimated mobile commerce sales by 2015

  • 38 % of people buy online because of low prices
  • 42 % of online shoppers are researching about products
  • men spend more money online on electronics, events and movie tickets, while women spend more on hobbies, apparel, jewelry and video games.

Find out much more below:

Online Consumer Behavior

Infographic by – Conversion OptimizationCompany Invesp

20 comments…

  • BuySellWordpress April 2, 2012, 3:56 pm

    This infographic can tell us much more information than any other text or something

    Reply
  • Elena Anne April 2, 2012, 6:24 pm

    Those are some really interesting statistics. I especially love how it is all in visuals because that lead me to want to read it more, instead of just trudging through a dense paragraph of stats. I buy online just because of where I live I can’t always get the best product locally.

    Reply
    • Justyna April 3, 2012, 5:19 pm

      Hi Elena,

      Thanks a lot for your comment! Yes, it is also one of the reasons I buy some things online. It’s time saving :)

      Reply
  • paul@Appliance Repair Pasadena April 2, 2012, 8:12 pm

    Online consumers are time conscious and are often willing to gamble with their money rather than time as it is impossible to recover lost time, where a moderate financial loss can be compensated .

    Reply
  • Becca April 3, 2012, 5:24 am

    People have their various preferences when it comes to spending. This post proves how people are spending their money on luxury.
    Great post!

    Reply
  • Richard April 3, 2012, 10:28 pm

    Fascinating infographic. I really wouldn’t have thought that women would spend more on consoles and gaming than men.

    Reply
    • Justyna April 4, 2012, 10:23 pm

      Hi Richard,

      Thanks for commenting! Yes, incredible data related with gaming but it’s quite possible that these women are buying games for their men :)

      Reply
  • Julie April 10, 2012, 7:48 pm

    Great article! These numbers tell me that online marketing is going to be more important in the close future!

    Reply
  • personalised items April 13, 2012, 7:48 am

    that 2.2 billion population in 2014 half of it are Chinese. And that’s just the fact about it since china has the most number of population all over the world.

    Reply
  • fernando April 14, 2012, 3:45 pm

    very interesting statistics, love the infographic and is easy on the eye and easier todigest the information….brilliant post!!

    Reply
  • Catwoman April 14, 2012, 9:31 pm

    These tendencies could be a warning for the online marketing scene, we have to change and rethink the whole SEO processes. This scene has been always changing, now Google already filters for over-optimization, and the Panda algorithm etc. …

    Reply
  • Jack Sander April 15, 2012, 8:48 pm

    Really interesting statistics. It seems that the trend will continue to grow in the next years, as Americans like to shop online, irrespective of their age or income. This graphs highlight the huge potential for business to increase their turnover, if invest in online strategies.

    Reply
  • executive gifts April 16, 2012, 8:01 am

    Nice statistics. I noticed that under online shopper’s behavior, the highest was researching about products. The internet is really now the most used when it comes to data and information gathering. But we all to be careful. Not everything we read is true and factual.

    Reply
  • Lex April 17, 2012, 4:26 am

    Absolutely amazing infographic!
    Some surprises, too. I would not have imagined that the 51-64 age group did more online shopping than younger, but there it is.

    Reply
  • James Martin April 18, 2012, 12:49 am

    Online marketing is the very trend nowadays when it comes to business opportunities. People really gamble in buying products online ‘coz this gonna be saving their time instead of going to many stores. Just one click and the product will sent to you door by door.

    Reply
  • crude oil futures May 18, 2012, 4:52 am

    “Men spend more money online on electronics, events and movie tickets, while women spend more on hobbies, apparel, jewelry and video games.” This is so obvious. The statistics here reflect exactly the trend of consumers. We are now very lucky to live in a time when people can do almost anything just through a few clicks in the finger tips.

    Reply
  • Mike Jones May 19, 2012, 11:28 am

    Really interesting statistics. It seems that the trend will continue to grow in the next years, as Americans like to shop online, irrespective of their age or income. This graphs highlight the huge potential for business to increase their turnover, if invest in online strategies.

    Reply
  • Martyna Bizdra May 30, 2012, 1:14 pm

    hey Justyna
    fascinating facts. And useful.
    daily deals sales over 3 billion of dollars, by 2015… wow. In this case, the companies who posses information about customer behavior/ invigilation will be very powerful.

    Reply
  • rencontres October 1, 2012, 3:35 am

    These figures are impressive. It is funny how easier it is to look at Graphs than to read a text. The figures for the sales via social medias surprised me.

    Reply
  • Sandra Barker March 7, 2013, 6:51 am

    Great infographics! It definitely tells a lot of information. Online consumer surely is rising as the years pass-by. I also agree that buying online is much cheaper and more convenient than buying through stores. Thank you for this information. It is very helpful for business owners. It certainly gave a lot of ideas for business investments.

    Reply

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