Recently I’ve been attending quite many webinars on various topics related to internet marketing and online business. Some of them were more interesting, other ones less, depending on the speaker, his/her professional experience, and skills. Nevertheless, all these webinars have one thing in common – it is a great way to leverage an online and offline business! You can communicate your message to people from all over the world without even having to put on shoes 😉
Just in case, you have not yet taken part in any webinars. Wikipedia describes webinar as a “neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction, such as in a webcast. A webinar can be collaborative and include polling and question & answer sessions to allow full participation between the audience and the presenter. In some cases, the presenter may speak over a standard telephone line, while pointing out information being presented onscreen, and the audience can respond over their own telephones, speaker phones allowing the greatest comfort and convenience.”
I’ve been researching the topic on how to run webinars and basing on it, here are the key steps on how to do it:
- Just before running a webinar, “go out” and find out, what problems people have, make a survey on the topic they would like to hear about, what causes them trouble. You may also search forums for hot topics.
- Make sure that your chosen topic addresses the right audience. Use the type of language, which suits your webinar attendees (businesspersons, other bloggers, colleagues…)
- Update software and check if everything works property.
- Apart from audio presentation, prepare a slide presentation as well. Make the slides light, valuable, easy to follow and use bullet points. As slide creating software, I recommend Power Point for PC and Keynote for MAC.
- Clear history of URLs in your browser and in the search box, to prevent spying of others on what other things you do, if it matters to you 😉
- During the webinar, close your skype, msn messenger and other communicators, just in case any of your colleagues wants to chat and a chat pop up window will appear on your screen while you present your slides or show your screen.
- Make sure that the attendees can hear you and see your screen; ask about it during the webinar.
- Leave some time for Q&A, to explain extra things, which might not be clear and that way you add extra value to your content.
- Remember to record the webinar to use it later: as a paid product, as a bonus or extra content for membership sites, if you have them.
These are just some of the things worth considering when preparing and running webinar. I learned most of them from James Schramko and from his excellent webinar on how to run a webinar. He has run around 100 webinars so far and you can simply feel it when you listen to him. He is relaxed, concentrated on delivering great content and on helping others.