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Recently I’ve been attending quite many webinars on various topics related to internet marketing and online business. Some of them were more interesting, other ones less, depending on the speaker, his/her professional experience, and skills. Nevertheless,  all these webinars have one thing in common – it is a great way to leverage an online and offline business! You can communicate your message to people from all over the world without even having to put on shoes 😉

How to Run a webinar

Just in case, you have not yet taken part in any webinars. Wikipedia describes webinar as a “neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction, such as in a webcast. A webinar can be collaborative and include polling and question & answer sessions to allow full participation between the audience and the presenter. In some cases, the presenter may speak over a standard telephone line, while pointing out information being presented onscreen, and the audience can respond over their own telephones, speaker phones allowing the greatest comfort and convenience.”

I’ve been researching the topic on how to run webinars and basing on it, here are the key steps on how to do it:

  1. Just before running a webinar, “go out” and find out, what problems people have, make a survey on the topic they would like to hear about, what causes them trouble. You may also search forums for hot topics.
  2. Make sure that your chosen topic addresses the right audience. Use the type of language, which suits your webinar attendees (businesspersons, other bloggers, colleagues…)
  3. Update software and check if everything works property.
  4. Apart from audio presentation, prepare a slide presentation as well. Make the slides light, valuable, easy to follow and use bullet points. As slide creating software, I recommend Power Point for PC and Keynote for MAC.
  5. Clear history of URLs in your browser and in the search box, to prevent spying of others on what other things you do, if it matters to you 😉
  6. During the webinar, close your skype, msn messenger and other communicators, just in case any of your colleagues wants to chat and a chat pop up window will appear on your screen while you present your slides or show your screen.
  7. Make sure that the attendees can hear you and see your screen; ask about it during the webinar.
  8. Leave some time for Q&A, to explain extra things, which might not be clear and that way you add extra value to your content.
  9. Remember to record the webinar to use it later: as a paid product, as a bonus or extra content for membership sites, if you have them.

These are just some of the things worth considering when preparing and running webinar. I learned most of them from James Schramko and from his excellent webinar on how to run a webinar. He has run around 100 webinars so far and you can simply feel it when you listen to him. He is relaxed, concentrated on delivering great content and on helping others.

Check the recording here.

  • Keith Davis October 3, 2010, 9:21 pm

    Hi Justyna
    You certainly are a girl with her finger on the pulse – Webinars.
    They seem to be all the rage but I never realised that there was so much behind them.

    In-depth post as usual.
    Appreciate the time you have put into this.

    • Justyna October 4, 2010, 9:28 pm

      Thank you Keith,
      Great to see you again 🙂

      Running a webinar seems so easy when you listen to James Schramko but he is an excellent example of someone who practices a lot in pursuit of mastery 🙂

      I’m glad you found the post valuable!

  • Martyna October 4, 2010, 3:07 pm

    hey Justi… Justina aka Justyna 🙂

    I would love to try running a webinar. the fact that you talk to people for over an hour and do not see them, creates quite an interesting space. Only emotions created by the way you talk and what you have to say.

    Your suggestions – such as to clear the history of my searches, are cool. I would also add one more – time management. To be able to lead the conversation, so it stays on track.
    I know that you have been quite successful with your internet marketing coaching so far, so I can expect your webinars to follow soon?

    best, as always

    • Justyna October 4, 2010, 11:42 pm

      Hey, hey Martyna,

      Awesome to see you back 🙂 Someone wise said, not just try but do ;), you may be surprised how interesting it can be!

      You raised a great point about the right time management when leading a conversation, meeting, webinar. It is a good skills to be able to fit with what you want to present within set time. But again, it is a matter of practice.

      Let me know, when you decide and schedule your own webinar!

      Best wishes,

  • Keith Davis October 4, 2010, 9:33 pm

    You are a girl of many talents Justyna.
    Thanks for sharing with the rest of us.

  • Julie Weishaar October 7, 2010, 9:20 pm

    Hi Justyna,

    Thanks for this great advice about Webinars. I have a question. You suggest taping the Webinars for future use which is a great idea. Does a Webinar have to be a specific day and time? If it is available at the viewer’s convenience, is it still a Webinar? The reason I ask this (besides not knowing the answer) is because I know, for me, I have the best intentions to attend many Webinars and then something gets in the way and I miss them.

    • Justyna October 8, 2010, 6:53 pm

      Hi Julie,

      welcome to my blog 🙂

      Thank you for your kind words. I think the best option for you would be to watch the recorded webinars. I know, they aren’t rather available after the webinar is done but there are some places where they really care about those who couldn’t make it for the real time webinar. In Super Fast Results Forum run by James Schramko webinars are done almost every week and all of them are recorded and every one can watch them whenever they want. You can even ask questions after watching the recording.

      Best wishes

  • Julie Weishaar October 8, 2010, 9:35 pm

    Hi Justyna,

    You are right – the best option for me would be to catch a recording – thanks for the tip about Super Fast Results Forum 🙂

    • Justyna October 9, 2010, 11:58 am

      You are welcome Julie 🙂

  • Luciana@Modern Lighting February 12, 2011, 9:52 am

    Creating a webinar is in fact a great way to communicate with anyone on earth. Although it is free, it has to be done in a proper way so that we will not waste our listener time and money.

    You have provided me with a great outline of the things to note for a webinar. Thanks…!

  • Keith Davis@Pubic Speaking and Presentation Skills February 12, 2011, 1:50 pm

    These webinars are becoming all the rage Justyna.
    Looks as though you were well ahead of the game.

  • Reda May 17, 2012, 10:44 am

    Hiya Justyna I really enjoyed your great blog post on How to run a webinar. I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!


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