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Social Media

Branded traffic vs SEO

Gone for good are the days when website owners or their SEO person could buy any links to rank their websites for chosen keywords. Now, after various Google algorithm updates, which continue, what matter the most is the content and how it is shared. The content must be original, informative, engaging and valuable, so that [...]

Connecting on a Global Scale with Social Media

Social media is a key part of an online marketing strategy, but if you want to use it to its full potential don't forget about the global reach of the internet. When you are playing on an international stage a lack of scope can restrict you before you've even started. Communicating from the Right Platform [...]