Nowadays you can build blogs using various platforms and mostly for FREE. What’s the difference between them?
To answer this question we need to put wordpress.org in one basket and wordpress.com and blogspot com in the other one.
As an introduction, it is worth mentioning that Google loves WordPress :). It’s because it works really well with internet browsers. It is practical, easy to use and you can use it for building blogs or static sites. WordPress is extremely popular, that is also why it is constantly improved and its functionality increases all the time.
There is, however, huge difference between wordpress.org and wordpress.com or blogspot com.
This is free software, which everyone can use to build self-hosted blogs or websites. In this case you need to have your own domain name and hosting arranged.
- When you build such blog or website you’ve got full control over them. You decide about the theme, skins, fonts, colors. You can install plugins, add google analytics code, pinglist, you can set up your own permalinks structure and make any changes in the source code you like. All these adjustments can be done with the thought of having excellent SEO, of increasing functionality of your blog and making it perfectly fit for you or your client you build blog for.
- What’s more self-hosted blogs or static websites are quite easy to use and install, especially when you have Cpanel hosting. It means you get different Control Panels for each website or blog you want to host. I use Hostgator and they provide such option, as well as Fantastico option, which greatly automates the process of wordpress installation.
- Of course, such a blog or static website is your property, you can rent it or sell it anytime you want.
WordPress.com or Blogspot com
These are platforms, where you can build your blog for free. Hosting and the domain name are already provided for you. Such a blog doesn’t belong to you, it belongs to WordPress or Google, which obviously gives you much less control over it. You can’t sell the blog or static website and you have to obey the rules of using WordPress or Google platforms for blogging. When you build links and increase Page Rank of such blog, you do it for the platform provider. Obviously you invest in their property.
Does it mean that blogs built on wordpress.com or blogspot com are not worth your time?
Of course not!
My sneaky tip is to use them as a part of an internet marketing strategy to build backlinks to your self-hosted blogging websites ;).